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Love our wines? Join our wine club!
As a member of the VP Wine Club you will enjoy a unique variety of boutique wines from California. Each wine is hand-selected to offer you the experience of tasting wines typically available only from the winery.  With each wine, you will receive tasting notes and information about the wine and winery to enhance your wine knowledge. There are now more than 2600 wineries in California and most are family owned and multi-generational.  

Two wines (typically one red and one white) will be selected for your California boutique wine experience every other month: December, February, April, June, August, & October; with an optional shipment in November (for your Thanksgiving celebration!). Each wine shipment will be approximately $50 total, including tax. (Shipping cost is additional.)

VP Wine Club Members are entitled to a 10% in-house sipping discount.
Join the VP Wine Club (PDF form).


to our email list.
We will keep you updated on all the fun events and happenings here at Vino Prima as well as keeping you informed of the new great wines we are always adding to our inventory here! All your information will be kept confidential and never shared.

love vino prima wine bar on the Santa Cruz wharf
Happy Hour
Monday-Friday, 3-6 PM
Upcoming Events...

Sparkling Weekends
Mimosa or Champagne~$6

Tuesdays Sip & Save
2 Hours Free Parking
with Validation

Hours:
Mon: 2 PM - 8 PM
Tue: 2 PM - 8 PM
Wed-Fri: 2 PM - 10 PM
Sat: 12 PM - 10 PM
Sunday: 12 PM - 8 PM

Would you like to try something new?
We will Open Any Bottle You Choose if You Purchase Two (or more) Glasses!
(Exceptions: Silver Oak, Caymus, Chateau St. Jean, Georges de Latour, Darioush & Oakville)

Ask About Our Corkage Deal with these Great
Local Restaurants:
Carniglia's
Clouds Downtown
Gabriela Cafe
Olita's